The 2025 AMBA Annual Report highlights a year of strategic transformation, organizational growth, and expanded impact in support of military banking.
In 2025, AMBA refreshed its mission, strategic priorities, and brand identity, launching a new logo and redesigned website while focusing on three core priorities: Growth and Innovation, Advocacy, and Partnerships. The organization also modernized its flagship event through the reimagined Military Banking Summit (MBS2025), which brought together industry leaders to discuss cybersecurity, fraud prevention, artificial intelligence, fintech innovation, and financial readiness. AMBA’s membership grew from 86 to 101 banks, reflecting stronger engagement and the continued success of its programs and events.
Veterans Benefits Banking Program (VBBP)
The report highlights the continued impact of the Veterans Benefits Banking Program (VBBP). In 2025 alone, more than 179,000 veterans and beneficiaries transitioned to direct deposit through the program. Since its launch in 2019, VBBP has helped more than 647,000 previously underbanked veterans, beneficiaries, and caregivers gain access to safe and secure banking services.
Advocacy remained a key focus throughout the year. AMBA actively engaged with Congress, federal regulators, and the Department of Defense to advance policies that support military financial readiness. This included advocating for Community Reinvestment Act (CRA) reforms and opposing legislation that could negatively impact financial institutions serving military communities.
Partnerships
AMBA strengthened partnerships with member banks, the Armed Forces Financial Network (AFFN), military and veteran service organizations, and government agencies. These collaborations helped expand outreach efforts, support community initiatives through grants, and elevate military banking perspectives in national discussions.
In 2026, AMBA continues to build on this momentum through deeper member engagement, continued advocacy, and expanded strategic partnerships that strengthen financial resilience for service members, veterans, and their families.